Suggested Retail Price
The suggested retail price (abbreviated as SRP) is the price that a manufacturer or distributor sets as recommended (sometimes required) for a particular product. The practice of keeping a product’s price standard among different locations has its good and bad uses. An SRP can help small businesses compete with their bigger competitors—or make it easier for retailers to give “big discounts” by setting their price much lower than an artificially high SRP.
More often than not, gray-market prices will be lower than the SRP.
