Kobe Bryant: The New Lenovo Mobile Endorser

Posted on January 22nd, 2013. Written by Rico.

Everyone knows Lenovo as the company that bought out IBM’s PC business. Less obvious is that they make pretty good phones (branded Lenovo Mobile here in the Philippines). Good enough that NBA Star Kobe Bryant will throw his name behind them for Asian markets.

On his Facebook account early this morning, Bryant said that “Lenovo has some cool tech. I’m excited to be partnering with them in Asia. Stay tuned! Mamba Out”. Accompanying the post is a picture of one of Lenovo Mobile’s newest phones, the K900 which was unveiled during the 2013 Consumer Electronics Show (CES) in Las Vegas, USA.

Technograph has learned that Kobe Bryant’s partnership with Lenovo also covers the Philippine market. A source, who works for the local distributor of the brand, said that Bryant was the perfect representative for the brand. The official word, straight from Lenovo Chief Marketing Officer David Roman:

“We are a company of Doers – from engineering cutting-edge technology to putting it in the hands of people to allow them to do amazing things. This new partnership epitomizes our brand objective by highlighting how our devices give someone as accomplished an athlete as Kobe Bryant, the tools to do more and to continue inspiring generations of fans around the world to pursue their dreams.”

Whether or not this commitment includes a personal appearance by the superstar athlete over here remains to be seen, but word on the street is that Nike will be bringing over some NBA stars to Manila this time during June or July. Perhaps Kobe Bryant can hit two birds with one stone?

The Lenovo IdeaPhone K900 runs on a 2GHz Intel Atom processor, a variant of the hardware that powers many small laptops. Initial benchmarks, tests that measure the speed of a phone, show that the K900 may be the fastest smartphone yet.