Sony at Boracay, Part 1: 3D, HDTVs

Posted on March 2nd, 2010. Written by Rico.

So why would Sony invite media from all over the country to Shangri-la Boracay? Why, to feature some new products and technologies, of course!

I’m Andry Rakotoniana, by the way. Rico was already busy with Bangkok, so he asked his French office mate (me) if I wanted to go in his place. I’ve never been to Boracay, so of course I said yes!

For Summer Festival 2010, Sony debuted new Bravia TVs with 3D technologies. After a short presentation illustrating Sony’s role as the originator of 3D presentation technology, and a brief line-up of previously released 3D products, a 3-minute demo of 3D TV technology followed.

We were required to wear 3D glasses for the full effect. It really felt like I was in the scene, and I ended up dodging images that literally popped from the screen. Here’s a tip Sony: bundle more than two pairs of glasses with your 3D TVs. That would avoid many arguments within large families!

There was no information on when Sony would start selling 3D TVs in the Philippines, and at how much. 3D-capable Bravia units like the XBR-LX900 (which was used for the demo) and XBR-HX900 series are set to hit the worldwide market “this summer”.

But that didn’t Stop sony from featuring some of the models already out on the local market:

The KLV-32BX300 and KLV-40BX400. Both are CCFL-backlit, have HDMI ports, and can access photos, music, and videos through the USB port. The 32″ inch BX300 has a resolution of 1366 x 768, while the 40″ BX400 has a higher pixel-density with 1920 x 1080. Both TVs use the Bravia Engine 3.

The KLV-32EX300 and KLV-32EX400. Nearly similar to the BX series above, the EXs have 4 HDMI ports each. The EX400′s resolution is 1920 x 1080, compared to the EX300′s 1366 x 768, but displays are 32″ in size.

The KLV-32NX500 and KLV-40NX500. The 40″ and 32″ displays, respectively, both have resolutions of 1920 x 1080, 4 HDMI ports, and the same media playback via USB.

The KDL-60NX800. I’ve saved the best for last. This is a 60-inch, displaying images at 1920 x 1080. Slightly inclined at 6 degresz “to ease the fatigue on your eyes”, the Nx800 also features 4 HDMI ports, but enjoys Sony’s “Motion Flow”, or marketing speak for a 240 Hz refresh rate. That alone promises smoother pictures.

But TVs weren’t the only reason why Sony paid for all of us to go to Shangri-La Boracay. Up Next: The Bloggie!