Globe: Our Tattoo is Faster Than Your Bro, Smart!

Posted on November 12th, 2009. Written by Rico.

Remember when Globe said that they’re the fastest growing broadband? Here’s the test data backing up their admittedly self-serving conclusion.

In a media presentation yesterday, Globe outlined why their wireless broadband speed test was more detailed and thus more accurate than Smart‘s. Smart recently came out with a series of ads that depicted speed tests showing a “mystery competitor” dropping behind in terms of wireless connection speeds.

Representatives from Globe said that the tests, conducted by NESIC, sought to measure the connection speed over a certain period of time, “not just during one instant”. Below was the slide show they used, which includes speed comparisons between Globe, Smart, and Sun, as well as test data certifications from NESIC:

What’s interesting about this press meeting was how Globe revealed the full scope of its test methodology—meaning anyone who reviews the slides above can conduct their own, similar tests. That’s what I’ll do for my future Globe Broadband Tattoo speed tests; if you have your own experiments to share, do so below.

NESIC is a local contractor that specializes in putting up the infrastructure of major telcos, for Globe, Smart, PLDT, and Digitel. According to the NESIC representative who was present at the meeting, her company was commissioned by Globe to conduct the tests above—using methodology that was formulated within Globe. Asked about Smart’s reaction, she simply said that Globe’s competitor had called a meeting.

In any case, let’s see what the reply of Smart is. With ABS-CBN and GMA constantly trying to one-up each other in terms of viewership and ratings, are we seeing a new kind of numbers war between Globe and Smart?