Amazon Opens Store in Manila!

Posted on November 10th, 2009. Written by Rico.

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Amazon made a name for itself selling books online, but it seems they’ve opened a brick-and-mortar store here in the Philippines! Seriously though, can you say trademark infringement?

To be honest though, I’m not sure if “Amazon Computer” got permission from Jeff Bezos and co. to use the online bookstore’s logo as signage, but here are some pics of the storefront, located on the 4th floor of The Annex, SM North EDSA:

Amazon-Computer

Amazon-Computer-1

Ok fine, it’s not exactly like Amazon’s logo, which lacks an arc above the text:

amazon-logo

But there’s no doubting the similarity—allowed or otherwise.

I unfortunately didn’t have time to enter the store and ask the staff about the logo (it’s hell driving all the way from Parañaque to the end of EDSA, and after the Windows 7 launch event I wanted to leave ASAP). If you frequent The Annex however, feel free to investigate and share your findings below.

(Photos taken with the Sony Cyber-shot TX1)

This entry was posted on Tuesday, November 10th, 2009 at 11:26 am and is filed under Asides. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site. You can leave a response, or trackback from your own site.

Rico

Rico Mossesgeld is the founding editor of Technograph. Learn more about him at rico.mossesgeld.com/about.


  • http://www.runway2reality.com/ Runway2Reality

    the logo is obviously amazon with a touch of citi. The arch is citi. haha

  • http://vaes9.codedgraphic.com Eugene

    I think Amazon.com has the trademark for bookstores and online stores only and not computer shops. Trademarks are tied to an industry so that you can have Apple(TM) computers and Apple(TM) juice drinks if there was one.

  • http://carlodimaandal.blogspot.com/ Carlo Dimaandal

    But likeness and logos are a different issue. Apple is notorious for suing companies with apple-shaped logos form schools to supermarkets.

  • Tuan

    Oh my, I can’t believe it that ! Is it at least well supplied in whatever they are selling (obviously I can’t trust the front shop ;) )

  • http://www.iamkaiser.com KAiser

    If this company is not related to Amazon.com, they are in trouble. This is against the copyright law

  • Anton

    @KAiser: They’re in trouble for trademark, not copyright. There’s a difference.

  • Zeke

    Pretty sure it is own by a Chinese businessman.

  • Hubbybaitulang

    hi po.. order po sana ako LCD nang emachines e627.. magkano po dito..

  • Du Aaron

    meron po bang pabentang Kindle diyan?

  • Aaron

    Hello po..Meron po bang pabentang kindle rito? Thanks~

  • aldwin hilario

    may battery po ba kayo ng xt 909 motorola raxz or xt 910 Mag kano po ? Salamat :D

  • aldwin hilario



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