Nestle Philippines Utilizes Online Media to Promote P100,000 Contest
By Rico, 10:10 am Thu Nov 6 2008 - Deals & Promos - 1 Opinion
This is probably the first full-scale use of the so-called “social media” by a local company, for a local promotion. The Weight & See contest is asking people to…
Record your best-kept weight management secret on a 30-second clip. Upload your video to www.youtube.com.
Then log on to www.adultwellness.com.ph to register. Fill out the online application form and submit the URL/link of your video upload from YouTube. A select panel of judges will round up the ten best videos ranging from the clearest, most creative, to the most compelling and post them over at www.adultwellness.com.ph where live public voting will choose the winner!
Contest runs from October 1, 2008 to December 31, 2008
First prize nets P50,000 and an iPod touch, second place gets P30,000 and a nano, and third place wins P20,000 and a nano as well.
Aside from using online video as the centerpiece for their contest, the contest website also allows visitors to easily spread the word to other people through a referral form. Let’s hope that willing participants won’t have problems signing up for a YouTube account!
pinoycontests
10:10 am Tue Nov 25 2008
Interesting! I might blog about this. Thanks for posting!