The Perfect Way to Advertise on the MRT?

Posted on July 27th, 2008. Written by Rico.

According to ananova.com, Right Guard has developed a new way to advertise its products:

The innovative new concept uses digital TV screens built into the armpits of shirts…

A hired team of ‘Pitvertisers’ was sent out into the streets of London to test the new medium.

We wonder: is this a perfect way for local companies to advertise on Metro Manila’s MRT and Megatren? Conversely, could this also be a new way for Filipino commuters to make some extra money on the side, by hiring out their armpits?

This entry was posted on Sunday, July 27th, 2008 at 9:43 am and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site. You can leave a response, or trackback from your own site.

Rico

Rico Mossesgeld is the founding editor of Technograph. Learn more about him at rico.mossesgeld.com/about.

http://vaes9.codedgraphic.com/ Eugene

This would probably be perfect for underarm whitening and deodorant products. Hehehe.
http://technogra.ph Technograph

Exactly why Right Guard came up with this concept, hehe. We wonder who’ll be more effective if it’s ever tried out here: men or women?