The Best Petshop Branding Ever

Posted on June 2nd, 2008. Written by Rico.

Courtesy of pinoypress.net, who reports: “A pet shop at the Metrowalk mall in Ortigas uses an eye-catching name that can be offensive to some conservative Filipinos but, when you think about it, apropos. (Photo by Carlos Conde/pinoypress.net)”

Technograph has recently learned that the owners will open a gardening supply shop soon, named “Hoes R Us”. Just kidding.

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Rico

Rico Mossesgeld is the founding editor of Technograph. Learn more about him at rico.mossesgeld.com/about.

http://fitzvillafuerte.com Fitz

I wonder if that’s their registered name too, if so, it’s surprising that the people in DTI didn’t get the “other meaning” of the name. :D
http://technogra.ph Technograph

Baka ung official name nila is “Pu & Bi”, which sounds pretty innocent to me. :)

Now we feel like visiting the shop and asking the owner!
Bam

The full name is registered with DTI. When we got the name, the people at DTI asked my secretary if she knew the meaning of it; when she answered “Yes”, the DTI personnel called all her officemates to see the name and they had a good laugh
http://technogra.ph Technograph

Thanks for dropping by Bam! Your story suddenly makes us wonder, what standards does the DTI have when it comes to business names? :)