Will Pep.ph’s Success Lead to a Summit-GMA Partnership?
By Rico, 6:06 pm Wed Dec 5 2007 - Rumors - 12 Opinions
In a span of only one year, the Philippine Entertainment Portal (pep.ph) has managed to acquire a significant readership, according to Alexa. Traffic has increased by 23% over the last three months, as PEP has attracted visitors from the Philippines and OFWs from a variety of other countries, all obviously keeping tabs on the latest Filipino gossip developments.
Technograph has learned that PEP is a joint venture between Yes!, a publication of Summit Media, and GMA 7. It seems that the combined resources of the popular magazine and the TV network have managed to produce a highly trafficked site that publishes the latest chismis as it becomes known, not during the next printing run or editing session.
PEP’s track record of quickly increasing traffic makes us wonder: have Summit and GMA found a potential partner in each other? Summit Media already maintains websites for some of their more popular magazines, while GMA 7 was quick to recover from the split with Inquirer through gmanews.tv.
Could a Summit-GMA partnership succeed where Inq7.net failed?
Mike Abundo
11:11 pm Wed Dec 5 2007
I’m always wary of offline media partnerships online. Serving niches is the key to success online, and offline media partnerships often become too unwieldy to serve niches. It happened six years ago with Inq7, and it’s happening today with NBC/Fox Hulu.
Let’s see what happens.
The Technographist
1:01 am Thu Dec 6 2007
If Summit and GMA do pursue a closer collaboration, a driving force will probably be the need to be perceived as keeping with the times. As more “traditional” media companies realize that the Internet is the future, they will consider partnerships to their “new” counterparts. Some may rush into things without thoughtful consideration, but only time will tell and nothing is more clear than hindsight.
memnoch
6:06 pm Thu Dec 6 2007
if gma backstabbed inquirer before, they can do it to summit, as well…
lisa gokongwei
6:06 pm Tue Dec 11 2007
Hi, it’s a known fact that GMA and Summit are solidifying their partnership with a few more projects together. We’re launching SPOT, an social networking city guide and a few more passion sites–one based on food, one based on fashion and style, and a few others.
Mike, at the rate we’re moving, I haven’t really felt any of the unwieldiness you mentioned. In fact, we’re moving at such a dizzying pace, I am looking forward to this Xmas break to get some rest.
Memnoch, who are you? We’ve been happy with GMA so far. Of course, there’s always two sides to a story and if you hurl accusations like that, you may want to say who you are. It’s easy to destroy reputations on the web. Meanwhile, I’ve seen partnerships fall apart in my day. Getting into a partnership can be a wrong move and that’s why both parties have to work on the relationship and nurture it. It’s like a marriage. Corny, but true. If Memnoch is your real name, I apologize for the criticism
Mike Abundo
11:11 am Thu Dec 13 2007
Good to hear business is so brisk, Lisa. Let’s hope it doesn’t hit any offline media brick walls.
Like I said, let’s see what happens. Happy holidays!
Mike Abundo
11:11 am Thu Dec 13 2007
Techno, as far as I’ve seen, traditional media companies drag down their new counterparts. Mammals chained to dinosaurs get crushed.
Alvin Jimenez
1:01 pm Thu Dec 13 2007
Hi Mike,
I’m just a little curious, but could you give a specific example of traditional media companies that have “dragged down their new counterparts”?
The way I see things, an established media company that dips its toe into online waters will do good for the industry as a whole. Why is this so? Advertisers with a traditional mindset will open their eyes that yes, online media definitely is a big part of the future.
ABS-CBN Sues Nielsen Over Alleged Attempt to “Cheat in the Ratings”
1:01 am Sat Dec 15 2007
[...] a joint venture of Summit Media and ABS-CBN competitor GMA Network Inc., yesterday reported on the story: In an emergency press conference called by ABS-CBN earlier today, [...]
Big Media conglomerates NBC and Fox just don’t understand that the key to success in online video is niche media,
9:09 am Sat Dec 15 2007
http://www.insideonlinevideo.com/2007/08/30/hulu-screw-you/
Alvin Jimenez
3:03 pm Sat Dec 15 2007
Correct me I’m wrong but the article above talks about NBC and FOX, which are both in TV. It’s like saying ABS-CBN is working with GMA 7 if I were to use the same argument here.
Spot.Ph Running Contest to Attract New Members
11:11 am Tue Mar 4 2008
[...] Running Contest to Attract New Members As mentioned by Lisa Gokongwei last year, Summit Media and GMA 7 were working on the launch of spot.ph, a “social networking city [...]
tau gamma phi
11:11 pm Sat Dec 13 2008
ellow mga ‘kapamilya” at sa mga kanguso sana nman magkmeron na kau ng lban sa mga abs cbn stars kasi kayo din bka malugi na network nyo….isipin ntin sino sino ba mga sikat sa 7 hlos kyang blangin ng mga dliri ko pero sa 2 lol….mga artista sa abs cbn mga pang worlwide lang eh ang gma…pang luzon lang at talo panga nga ng abs cbn ang ratings sa luzon kya pano yon bka after 1 month 2luyan ng magsara ang gma network..