Local Ads Now Active on Multiply
Multiply recently entered into a multi-year ad deal with local major network ABS-CBN: “Under terms of the agreement, ABS-CBN interactive will sell advertising and mobile services for Multiply’s Filipino users, with the two companies sharing revenues.” This advertising agreement is now in action, as evidenced by the following screenshot:
According to Alexa, Filipino users account for 34% of Multiply’s traffic. The social networking site’s popularity with local surfers has increased steadily, but is still a long way from Friendster’s status as the most visited site in the Philippines.
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